About my work

About my work


Areas of expertise




Initiation of the events series "Industry 4.0 – Change of perspective in business and art".


Initiation of the events series "Industry 4.0 – Change of perspective in business and art".

The objective of this events series is to enable an impressive and surprising change of perspective between highly innovative economic development and artistic forms of expression. Experts, entrepreneurs, visionaries and artists convey knowledge, look at the chances and risks of Industry 4.0/digitalization, and take us on a journey through time, which already has started for many.



My intent is to connect technology, creativity, and new ways of thinking.

Impressions of the events


Always at eye level.

Innovators, market leaders,

hidden champions.






Born (18 February 1955) and raised in Stuttgart
Eldest of 5 children
Finished secondary school in Stuttgart


Father of two daughters


Grew up in a long-standing entrepreneurial family,

familiar with the special traits of family enterprises



  • 1976 – 1982
    University of Stuttgart, process engineering, Dipl. Ing.

  • 1983
    INSEAD Fontainebleau, MBA programme, MBA


  • Since April 2016
    Self-employed, Breuninger Management Consultants, Stuttgart

  • Since April 2016
    Stratasys – world-market leader 3D printing
  • 1992 to March 2016
    Management Partner GmbH, Management Consultant, Stuttgart

  • 1991
    Medium-sized mechanical engineering company (400 employees)

  • 1984 – 1990
    Management Partner GmbH, Management Consultant, Stuttgart

  • 1982 – 1983
    L’Oréal SA, Division Parfums et Beauté Paris, Frankreich

  • 1982
    Mobay Chemical Corporation Houston Texas, USA


  • 1985 – 1999
    INSEAD Vice-President of the INSEAS Alumni Association Germany

  • 1999 – 2005
    Member of the INSEAD Advisory Council Germany

  • From 1995 to today
    Regional chair for INSEAD in Stuttgart and southern Germany


  • Freunde der Staatsgalerie Stuttgart

  • Kunststiftung Baden-Württemberg

  • aed Verein zur Förderung von Architektur, Engineering und
    Design in Stuttgart e.V.

  • INSEAD Alumni Association

  • Amerikanische Handelskammer u. a.



Hans-Alfred Breuninger

Breuninger Unternehmensberater


Schottstraße 52

D-70192 Stuttgart


+49 711 88 77 22 20

+49 172 7 44 55 33








Responsible for the website contents on www.breuninger-rat.com


Hans-Alfred Breuninger

Schottstraße 52

70192 Stuttgart


USt-IdNr.: DE305902185



© Hans-Alfred Breuninger


Design and realisation

Sieglinde Binninger und Hanna Mutz


All texts, graphics, illustrations and photographs shall be protected by copyright. Any reproduction and any other type of utilisation shall require the express approval of Hans-Alfred Breuninger.



The information and contents available on the website were prepared with the utmost care. Nonetheless, we make no warranties of any kind.


Liability for links

The website includes links to external websites of third parties, and we do not have any influence on the contents of such websites. Therefore, we shall not make any warranty for the external contents. Only the operator of the linked websites shall be responsible for the content. We did check whether the content of the linked websites contained any violations of applicable law when the link was activated and no illegal content was found at that time. However, permanent control of the content of the linked websites is not reasonable unless there are concrete indications of violations of law. Whenever knowledge of a corresponding violation of law is obtained, such content shall be removed immediately.





Data Protection Declaration


Data collection on our website


Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.



How do we collect your information?

On the one hand, your data is collected when you communicate it to us. For the use of this website a communication of your data is not necessary. If you send us enquiries using the contact form, your details from the enquiry form, including the contact data you provided there, will be stored for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

Other data is automatically collected by our IT systems when you visit our website. These are mainly technical data (e.g. Internet browser, operating system or time of page visit). This data is collected automatically as soon as you enter our website.



What do we use your data for?

Part of the data is collected in order to ensure error-free provision of the website. Other data can be used to analyze your user behavior.



What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of data protection. You also have the right of appeal to the competent supervisory authority.



Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:


  • Operating system used for browser type and browser version
  • referrer URL
  • Host name of the accessing computer
  • Time of the server request

  • These data cannot be assigned to specific persons. These data are not combined with other data sources. We reserve the right to check these data subsequently if we become aware of concrete indications of an illegal use.



Third-party analysis tools, Google Analytics

When you visit our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You may object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration.

This website uses functions of Webanalyse Google Analytics.

The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.




Some of the Internet pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit our website.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally and activate the automatic deletion of cookies when closing the browser. When cookies are deactivated, the functionality of this website may be limited.



Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:




Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set which prevents the collection of your data on future visits to this website: Disable Google Analytics Attention: this link can only work if you have agreed to tracking by Google Analytics in advance.

More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en



Contact form

If you send us enquiries using the contact form, your details from the enquiry form, including the contact data you provided there, will be stored for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.



Note on the responsible body

The responsible body for data processing on this website is:

Hans-Alfred Breuninger

Breuninger Unternehmensberater

Schottstr. 52

70192 Stuttgart



Phone: +49 711 88 77 22 20

E-Mail: mail@breuninger-rat.com


Responsible body is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).



Revocation of your consent to data processing

Many data processing processes are only possible with your express consent. You can revoke your consent at any time. All you need to do is send us an informal e-mail. The legality of the data processing up to the revocation remains unaffected by the revocation.



Information, blocking, deletion, transmission

You have the right to free information about your stored personal data, their origin and recipients and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data at any time within the scope of the applicable legal provisions. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of personal data.

You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only take place if it is technically feasible.



Right of appeal to the competent supervisory authority

In the event of breaches of data protection law, the person concerned has a right of appeal to the competent supervisory authority. The competent supervisory authority for data protection issues is the data protection officer of the federal state in which our company has its registered office or the person concerned has his habitual residence. A list of data protection officers and their contact details can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/addresses_links-node.html








3D printing is changing the world.


I have been working as a Strategic Adviser EMEA for the global market leader Stratasys for more than three years. Every day I gain not only insight into this technology of the future but also unique experience regarding the application, benefits, challenges and unforeseeable opportunities offered by it. Apart from all this, 3D printing is a key technology of Industry 4.0 and the "Internet of Things".


Based on my experience, I am familiar not only with technological developments but I am also aware of the challenges that need to be mastered by companies and employees.


Many different industries ranging from the aerospace industry to high-tech companies to manufacturers of prototypes as well as associations offering professional further education programs such as the Chamber of Industry and Commerce already are using this innovative technology. Companies like Adidas, Airbus, Trumpf, Siemens and many more are some of the most prominent pioneers.


My services

Expert knowledge, deep insight into development and applications.


Memberships 3D printing

Membership in working groups of the most important associations and organizations promoting the development of the technology helps me stay up-to-date. I am a member of Mobility goes Additive for the global market leader Stratasys, helped establish a certified 3D printing training course for the German Chamber of Industry and Commerce/Chamber of Industry and Commerce (DIHK/IHK), and I teach webinars for DIHK.







Transfer of knowledge

I pass on my experience and knowledge in lectures, training courses and workshops.


In my position as a neutral consultant, I provide objective information about the following topics.

  • The general development of 3D printing, the status quo and future prospects.
  • Advantages and disadvantages of different printing technologies – additive manufacturing: plastics printing, metal printing such as, for example: FDM, SLS, SLM, Multi Jet Fusion, CLIP and other methods;
  • Acting as an agent for suitable cooperation partners in the field of 3D printing.
  • Manufacturer/technology/fields of application: Who is the appropriate manufacturer for solving your problem?
  • Spare parts management: Why you don't need large inventories anymore.
  • Who is the long-term winner in the 3D sector?
  • Why the technology should not be viewed from the perspective of material only.
  • Which new fields of business are feasible for you? What steps are needed to enter into them?
  • What new business models/platforms/eco-system are becoming apparent?


Finding optimal cooperation partners

In addition to handling the technology optimally, the mindset in companies has to be changed, fears have to be assuaged. Digital natives and digital immigrants – you will find both groups among your employees, and I can offer many years of experience in different kinds of change-management consulting.




IOT/Industry 4.0
Are you on the way to the smart factory?


Digitally networked systems, self-organising production, cooperation between computer programmes, machines, plants, humans, products, customers as well as efficient processes and communication via “sensors”. These are the challenges that need to be addressed in today’s eventful times.


What consequences should we expect as a result of the fast-paced spread of digital technologies? Intelligent, self-organising production systems in your company? Where should one begin? How does one deal with it? How does one deal with disruptive innovations?



Areas that will be affected by IoT/Industry 4.0:


  • The digitalisation of processes will change the ownership of industrial goods. How will this affect your company?
  • What does “management” mean in an age of digital transformation?
  • How can you ensure “lean” decision-making processes despite more complexity? What skills need to be learned first?
  • Your logistics chain may change as a result of IoT/Industry 4.0. How can you find optimal partners?
  • IoT/Industry 4.0 means more complexity in companies. How can you make sure that your employees think and act in terms of networks as demanded by IoT/Industry 4.0? Share knowledge?


My services


  • Sounding board for the effects and opportunities of IoT/Industry 4.0 as well as 3D printing.
  • Developing solution horizons.
  • Connecting experts to find solutions for defining the future.
  • Discerning new business activities.
  • Bringing together suitable partners to realise new business activities.
  • Workshops


Network of shapers


I have been cultivating my network intensively and regularly for more than 30 years. It began while I was studying in Stuttgart and at INSEAD in Fontainebleau, grew continuously during my professional life by adding highly interesting persons who I met and learned to appreciate, for example through my membership in such organisations as the American Chamber of Commerce or around the world.


I establish contacts and bring together the right people. Several times a year, I organise extraordinary events for the INSEAD Alumni Network in southern Germany.




"Which people, which solutions will promote a company and entrepreneurial success?"



My services


  • Exclusive access to high-class insider events
  • Exclusive access to the elite for knowledge and technology
  • A competitive edge in top-notch knowledge by sharing exclusive contacts